Links of London
Offering an eclectic mix of men’s and women’s jewellery in sterling silver and 18 carat gold, Links of London has an enviable collection of charms and charm bracelets for you to choose from. Links of London also offer a desirable mix of leather and silver items, for the home or the workplace, or for the perfect gift.
Links of London was founded in 1990. The company resulted from a simple request for a pair of fish cufflinks - bizarre but true. A local restaurant owner commissioned the manufacture of a pair of sterling silver cufflinks, as a gift for their loyal restaurant clients.
Harvey Nichols, the exclusive London fashion store, loved the design and ordered a whole collection. Links of London was born and today we have grown internationally with stores in the UK, Hong Kong, USA and Canada.
Links of London Rings | Links of London Necklaces
Links of London Charms | Links of London Bracelets
Links of London Earrings | Links of London Watches




Links of London Rings | Links of London Necklaces | Links of London Charms | Links of London Bracelets
Links of London Earrings | Links of London Watches
Links of London always has something exciting and new to offer. Links of London believe in design and function and endeavour to bring you contemporary classics, fashion must-haves and that extra special piece you weren’t expecting to find. That could be a nodding dog or a champagne bubble blower, an 18ct gold sweetie bracelet or a disco diva charm.
Links of London love the element of personalisation and allow for engraving on jewellery, embossing on leather or freedom of choice at the charm bar. Links of London like to hint at our sense of British eccentricity and humour in all that Links of London do. But most of all, Links of London love presentation and all items are tissue wrapped, pouched, boxed, ribboned and bowed, preserving that element of mystery and indulgence.
It’s about so much more than simple adornment; Links of London create jewellery that makes connections. Links between people and places, moments and events, lovers and their feelings, individuality and self-expression; the special things that define us and bring us together.




The Links of London story begins with a thank you; a pair of fish-shaped cufflinks, specially made for a restaurant owner to give to loyal clients. The designs found their way to Harvey Nichols, whose customers loved them, bought them all and ordered more. That was in 1990, and while much has changed, you’ll find that Links of London still true to the spirit of that early adventure.
From the fresh metropolitan feel of the Links of London Brit Lines collection to the candy-inspired classics of the Links of London Sweetie range, Links of London jewellery all shares a distinctive approach. It’s inspired by Links of London free-spirited vision of London as a buzzing melting pot of people and ideas; the place where Links of London dream and play, explore and experiment, and come up with vibrant, unexpected designs. Mixing unfettered imagination with keen craftsmanship, Links of London hope to bring a smile to your lips, a flutter to your heart and something rather different and precious into your life.
Explore the Links of London collectiosn. Remember that each piece comes exquisitely packaged and presented, and can be personalised in a myriad of ways to make it truly unique. Search carefully, find the one you love, and make it part of your life forever.








